You may not think about managing media assets when you think about challenges in the chemical industry. When you consider the volume of products that chemical suppliers and distributors sell, it’s nearly impossible to wrangle the media assets associated with each in an organized way.
Traditional Media Asset Management (MAM) approaches, like saving files on typical servers, are no longer sustainable. Not only do your teams waste time crawling through different directories and folders to try and find the information they’re looking for, but the content that they locate might not even be up-to-date or accurate. This is particularly important for ingredient companies in the food and nutrition and personal care markets, as images are commonly used to showcase final products. Adopting a modern MAM system is a critical step to more efficient media management, improved workflows and accelerating digital transformation efforts in our industry.
Streamline Your Asset Organization
One of the primary challenges in the chemical industry is the vast amount of digital assets that are generated daily, including technical data sheets, safety data sheets, images, videos, and more. A MAM system acts as a centralized repository, organizing content in one place and streamlining how you manage your media assets. It enables quick retrieval through metadata tagging and categorization, reducing time spent searching for specific files and improving overall workflow efficiency.
Enable Version Control and Keep Materials Up-To-Date
MAM systems also facilitate version control, ensuring that all team members access the most up-to-date information. This minimizes errors, accelerates decision-making processes, and ultimately boosts productivity across various departments such as research and development, manufacturing, and marketing. Being able to track changes to your media over time allows teams to rest assured that only the latest version of media is being used.
Improve Collaboration Between Teams
Having a centralized repository for all media assets eliminates the need for teams to search through multiple locations or platforms to access relevant files. With a MAM system, multiple users can access and use assets simultaneously, view changes made by others, and share content with team members with ease.
Many medium to enterprise sized chemical companies have distributed teams and a MAM system facilitates the continuity of assets – especially important for marketing teams given it’s usually one of the first cuts to workforce during organizational changes or economic downturns. Media becomes accessible in a centralized place rather than being spread out on different people’s individual computers or storage drives. MAM systems can also help cut down the time it takes for sales teams to fill customer requests, since assets become available around the clock and can be self-serviced. All of these capabilities enable teams to better support real-time collaboration on projects, communicate more effectively and work in a more organized, efficient manner.
Ensure Brand Consistency Across All of Your Media Channels
As a chemical supplier or distributor, you have thousands of products spread across different markets and technologies. This makes it nearly impossible to manually ensure that media associated with each of your products and brands is organized and used correctly. By ensuring that your entire team is accessing the same set of approved media, you reduce the risk of using incorrect materials that might harm your company’s brand consistency. Consistency in branding helps customers easily recognize your products, builds trust and ultimately provides a more cohesive online experience.
Storing your media in one MAM system enables your teams to efficiently search, browse and use your media assets in one place.
Are your teams wasting time searching for the right media to use? Learn more about how Knowde’s Master Data Management solution can organize your product data and associated media in a matter of weeks.
