Tilley Distribution Unveils Industry-Leading Digital Customer Experience with Knowde’s AI Technology
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Platform delivers 245% leads increase and 135% site visitor growth for leading global specialty ingredient distributor
SAN JOSE, CA – [March 31, 2025] – Tilley Distribution debuts its enhanced digital customer experience, enabling formulation, R&D, and procurement professionals to easily search, access, and engage with their full product catalog —all through an intuitive online interface. In partnership with Knowde, the leading software platform for the chemical industry, the intelligent, AI-powered platform has already demonstrated remarkable impact with a 245% increase in leads and 135% growth in site visitors.
Knowde’s AI-powered Master Data Management Platform (MDM) serves as the engine behind Tilley Distribution’s robust online product catalog, while Knowde’s Customer Experience Platform (CXP) delivers a seamless, streamlined customer interface. This launch is emblematic of Tilley Distribution’s ongoing commitment to digital transformation, establishing a foundation for accelerated growth and improved customer service.
“In today’s data-driven environment, providing our customers with an intuitive online experience is essential,” said Sean Tilley, Co-CEO and Chief Commercial Officer for Tilley Distribution. “By implementing Knowde’s technology, we’ve created a more efficient and responsive system that truly meets our customers’ needs. The strong success we’ve already seen further reinforces our commitment to digital transformation and customer-centric solutions.”
One of the largest and most well-diversified global distributors of ingredients, specialty chemicals, flavor and fragrance, and lubricants, Tilley Distribution offers an expansive product catalog. The Knowde MDM Platform extracts, structures, and harmonizes all product data, creating a clean foundation for customer self-service, field sales enablement, digital selling, and more.
Tilley Distribution’s digital catalog is built on Knowde CXP, a turnkey solution purpose-built for the complexity of the chemical industry. The platform enables customers to easily search and discover products, access technical information, and request documents or quotes directly through Tilley Distribution’s website.
“Clean, structured data and an intelligent customer interface are fundamental to driving growth and improving operational efficiencies in the chemical industry,” said Ali Amin-Javaheri, CEO and Co-founder of Knowde. “Tilley Distribution is a leader in digital transformation, showing our industry what’s possible when you organize data and prioritize the needs of modern customers. We’re proud to be a part of their journey and can’t wait to see what they do next.”
Formulation, R&D, and procurement professionals can explore Tilley Distribution’s digital catalog at www.tilleydistributionproducts.com.
To learn more about Knowde’s full suite of AI-powered software solutions, visit www.knowde.com.
About Tilley Distribution
Tilley Distribution is a global specialty ingredient distributor and value-added service provider focused on supporting customers with highly sought specialty products within regulated markets. With resources around the world, Tilley is one of the largest and most well-diversified distributors of ingredients, specialty chemicals, flavor and fragrance, and lubricants. When you work with Tilley, you have access to in-house engineering and technical expertise, state-of-the-art logistics and supply chain support, and an expansive product catalog matched by few in the distribution industry. At Tilley, we work to fill supply chain gaps with turnkey solutions to alleviate stress surrounding logistics, purchasing and operations. Whether you are searching for ingredients, lubricants, blending and packaging services, or custom formulation, Tilley is ready to build your solution. For more information, please visit https://www.tilleydistribution.com.
About Knowde
Knowde is the leading software platform for the chemical and ingredient industry. Built on the world’s largest, purpose-built chemical taxonomy, Knowde’s software powers digital transformation for global chemical producers and distributors, unlocking new possibilities in chemical operations. Their vertical artificial intelligence platform, Knowde AI, instantly transforms complex chemical data into actionable intelligence with 99% accuracy. With a clean data layer in place, customers leverage Knowde’s full suite of software to drive operational efficiency and unlock many use cases. The Knowde MDM Platform allows customers to manage and syndicate master data to internal systems. The Customer Experience Platform enables enterprises to embed a modern customer experience on their own website. The company is backed by notable investors including Sequoia Capital, Coatue, and sixteen other venture funds. Learn more at knowde.com.
Contact
Emily Fox
emily.fox@knowde.com
