In an industry that has relied on traditional sales and marketing techniques for decades, Knowde is making it easier than ever for companies to connect and do business — without the prolonged buying journey.
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How is Knowde changing the chemical customer experience?
According to Fortune Business Insights, the cosmetics market is expected to grow to US$ 415.29 billion by 2028. With the industry expanding at a 5% CAGR, Knowde is increasingly becoming a valuable resource for both cosmetics businesses and the ingredient suppliers that are vital to their innovation and growth.
In an industry that has relied on traditional sales and marketing techniques for decades, Knowde is making it easier than ever for companies to connect and do business — without the prolonged buying journey.
One cosmetic chemist recently shared how Knowde helped him research and evaluate different raw materials for a new product faster and more efficiently, while alleviating some of his pain points in the process.
A typical user journey for customers in the pre-Knowde era
Before Knowde, the challenge of finding the right composition breakdowns of similar ingredients from competitive companies was a painful process, especially with a six-month deadline to complete his research.
This cosmetic chemist had to use multiple search engines to find and gather enough data to make an informed decision about which to choose. Compounding the problem was the fact that supplier websites were often outdated and stored needed product information behind firewalls.
The customer journey now on Knowde
Finding Knowde became a game-changer, allowing him to create a more focused search and speed up his development process. With Knowde, he could:
search Knowde’s vast list of ingredients by INCI name;
evaluate different products and brands offered by multiple companies;
review comprehensive documentation;
narrow his search to pure ingredients, rather than including blends with those ingredients; and,
retrieve raw material information more efficiently.
In addition to helping make the search and filter process faster and simpler for this chemist, the ability to collaborate, request samples and quotes, and purchase that Knowde offers can also help shorten development time.
Ultimately, this will enable cosmetic companies to get new products to market faster, and possibly fuel even more impressive market growth.
A typical customer journey on Knowde shown in three parts: search, select, request a quote.
