Treatt Launches First-Ever Digital Sales Channel, Powered by Knowde
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Milestone initiative reflects Treatt’s broader investment to transformative technologies and customer-first experiences
customer-first experiences
SAN JOSE, CA — May 13, 2025 — Treatt, a global natural extracts and ingredients manufacturer, today announced the debut of its first-ever digital sales channel, powered by Knowde. As the foundation of Treatt’s larger brand refresh, this initiative exemplifies the company’s commitment to delivering a more user-friendly experience, featuring exceptional products and transformative technologies that fuel customer success.
Built on Knowde’s Customer Experience Platform (CXP) — the only turnkey customer experience software built for the complexity of the chemical and ingredients industry — Treatt’s complete portfolio of natural extracts and ingredients is now available online. The modern, intuitive interface makes it possible for customers to discover, explore, and engage with their full product offering.
“The launch of our digital sales channel marks a pivotal moment for Treatt and represents a bold leap forward in how we serve the market,” said David Shannon, Chief Executive Officer of Treatt. “Partnering with Knowde has deepened our competitive edge by simplifying how customers discover our products and access key information, allowing them to move faster from idea to execution. It’s part of a broader strategic shift and a clear expression of the transformative technologies and experiences our brand stands for.”
With Knowde CXP, Treatt’s new digital sales channel enhances the customer journey in several key ways:
- Accelerated Product Discovery: Customers can easily search for products, request samples or quotes, and download product information sheets for all of Treatt’s natural ingredients and extracts — reducing wait times and empowering them to self-serve the information they need, when they need it.
- Seamless User Experience: The digital product portfolio offers a streamlined, intuitive interface that reflects how customers actually work. Products can be explored by real-life applications, end uses, labeling claims, and certifications, enabling more natural discovery and faster decision-making.
- Data-Driven Insights: Treatt gains real-time visibility into how users interact and engage, from popular search terms to top-trending products and categories. These insights help internal teams tailor marketing efforts, highlight relevant offerings, and deliver a more personalized customer experience.
“Collaborating with Knowde has been incredibly impactful. Their technology is built specifically for the nuances of our industry, which enables us to move fast and make smarter decisions,” said Angie Williams, Head of Acceleration at Treatt. “In just 12 weeks, Knowde helped us uncover and resolve hidden data challenges and debut a digital sales channel that modernizes the customer journey. This launch reflects our commitment to delivering customer-first, category-led experiences, and sets the stage for what’s next.”
“Digital transformation in our industry is about removing friction and creating clarity for both customers and commercial teams,” said Ali Amin-Javaheri, Co-founder and CEO of Knowde. “Treatt understands this deeply. By rethinking how they bring their products to market, they’re setting a new standard for customer experience in ingredients — and we’re proud to help power that shift.”
To view Treatt’s digital sales channel, visit www.treattproducts.com.
To learn more about Knowde’s full suite of AI-powered software solutions, visit www.knowde.com.
About Treatt
Treatt’s purpose is to make the world taste better by creating unforgettable extracts and ingredients that spark joy. Known for its exceptional products and transformative technologies, Treatt fuels success for some of the world’s biggest beverage brands, and flavour and fragrance businesses. Founded in 1886, the company employs over 350 people across its sites in the UK, Europe, North America, and China.
About Knowde
Knowde is the leading software platform for the chemical and ingredient industry. Built on the world’s largest, purpose-built chemical taxonomy, Knowde’s software powers digital transformation for global chemical producers and distributors, unlocking new possibilities in chemical operations. Their vertical artificial intelligence platform, Knowde AI, instantly transforms complex chemical data into actionable intelligence with 99% accuracy. With a clean data layer in place, customers leverage Knowde’s full suite of software to drive operational efficiency and unlock many use cases. The Knowde MDM Platform allows customers to manage and syndicate master data to internal systems. The Customer Experience Platform enables enterprises to embed a modern customer experience on their own website. The company is backed by notable investors including Sequoia Capital, Coatue, and sixteen other venture funds. Learn more at knowde.com.
Contact
Emily Fox
emily.fox@knowde.com
