Meeting face-to-face can feel like an anachronism in an age in which remote work has become the norm, but at Knowde, it’s still an important part of what we do.
Creative Collaboration: In-person meetings in a remote world
Meeting face-to-face can feel like an anachronism in an age in which remote work has become the norm, but at Knowde, it’s still an important part of what we do. While we’ve all learned how to stay productive without being in the same cubicle farm as our teammates, we also excel at identifying tasks that are better performed in person.
Through a creative lens, in-person meetings make a huge difference when it comes to the early stages of brainstorming. The Marketing Design team just finished a two-day brainstorming sprint in Los Angeles. Here are some of the things we were able to achieve together:
- White-boarding: In a brainstorming session, a white board is a creative team’s best weapon. Used for jotting thoughts down quickly, building out ideation webs, and concepting from end-to-end, white boards are an invaluable tool. During our offsite meeting, we were able to create, connect, and combine our ideas much more effectively than we would’ve been able to on a Zoom call.
- Team building: Getting to know the people on your team is very different when you’re able to sit together at a table than it does from behind our computer screens. Building communication and trust among colleagues plays a major role in creating a well-oiled team machine. Knowde recognizes this and actively allocates the time and resources to make it happen.
- New ears and eyes: When working remotely, many of our calls involve our immediate teams. Only occasionally are we able to hear from others outside our teams. From a creative perspective, getting new faces in a room is a gift – because new faces bring new ideas. In our recent offsite, we had the opportunity to pick the brain of one of our colleagues from the Knowledge team.
Invited interruptions: “Oops! Sorry, go ahead” is a phrase we’ve all used ourselves during multi-person Zoom calls. Zoom, by nature, is a one-person-at-a-time platform. Most of the time it works just fine, but when meeting in a room, we’re able to piggyback on each other’s ideas more fluidly, ask questions more directly, and pick up on each other’s ideas as they take shape.
The bottom line is that remote work is great when done right, and Knowde does it right. But sprinkling in in-person meetings helps us achieve a better balance in terms of collaboration. And while remote work is vital in today’s world, getting together in a room will never go out of style.